Week 4 Recap: Just Keep Posting
I had a rough week personally this week, and this project was what kept my feet on the ground. And now I’m officially 20% through! I'm so glad you’ve joined me. 😘
I did some more social media experiments this week, and I thought I’d share my results!
First, a recap of what I carved this week:
Day 16: Peregrine Falcon (fastest animal on Earth!)
Day 17: Sweetgale Plant
Day 18: Isabella Tiger Moth (its larvae form is called the wooly bear caterpillar 🥹)
Day 19: Yellow Birch Tree
Day 20: Columbine Flower
Now, let's talk about what I learned about social media this week:
1. Double Post on Insta = Only One Audience
This is the first week I missed a day, and when I posted videos of both blocks on Instagram the next day, I considered it an experiment.
On TikTok, posting 2 or 3 videos at once has no evident effect on how many people TikTok’s algorithm will show them to. The reach is the same. But on Instagram, posting those 2 videos at the same time prevented the 2nd from reaching hardly any audience at all.
2. Social Media Growth = Painfully Gradual, But Happening
What do we want on Insta? A BIG AUDIENCE AND LOTS OF LOVE! When do we want it: IMMEDIATELY! I’m not an exception to this rule, and, oh boy, is it taking longer than I want it to. But! It DOES seem to be happening in a linear, visible way. See my stats below.
Bonus Insight: This week I was running on “empty” and used some “backup blocks” I’d made early in the project. If you’re thinking about doing a 100-day project, I highly recommend creating 5-10 backups for days you’re just not up to it. AND I recommend if you miss a day (like I did this week) you pick it right up where you left off. Honestly, people aren’t rarely paying close attention anyway!
Week 4 on Social:
Here’s the stats for the last 30 days, with the difference from last week in parenthesis:
Instagram
Accts Reached: 27.6k (+2.7k)
Followers: 4051 (+0)
Accts Engaged: 937 (+100)
TikTok
Accts Reached: 10.5k (+4.5k)
Followers: 26 (+1)
Accts Engaged: 495 (+254)
So everything’s growing - not in leaps and bounds but small growth is growth!!!
Insta Weekly Growth
Thanks for reading!
Yours in creative community,
Sarah K
TL;DR
Week 4 Highlights:
This week’s blocks were: a Peregrine Falcon, a Sweetgale Plant, an Isabella Tiger Moth, a Yellow Birch Tree and a Columbine Flower
Posting twice in one day on Instagram will prevent the 2nd item from being seen. This doesn’t happen on TikTok.
Social Media growth after posting 5 days/week has been gradual and consistent, even though my follower count hasn’t moved much.
